Articles

Guides

8 Contract Clauses That Protect Your Business When Working With an Agency

Intellectual property, data access, termination terms: the 8 clauses every agency contract must include.

June 30, 2026

Guides

How to Switch Marketing Agencies Without Losing Data, Rankings or Clients

The complete handover guide: what to demand, what to safeguard first, and the 10 mistakes that cost months of lost progress.

May 26, 2026

Guides

How Much Does an E-Commerce Cost in Italy: Complete Guide to Real Costs [2026]

From €3,000 for Shopify to €50,000+ for a custom build. Real costs by platform, agency comparison and what to ask for in a quote.

May 19, 2026

Guides

Google Ads with an Agency 2026: Real Cost (€300-5,000/month)

Google Ads with an agency in 2026: monthly fees €300-5,000, three pricing models (flat, % budget, performance), CPC across 7 sectors and...

April 7, 2026

Guides

Corporate Rebranding: When to Do It, How Much It Costs and How to Choose the Right Agency [2026]

Complete guide to corporate rebranding: 7 signals to know when you need it, real costs in Italy and criteria for choosing the right agency.

March 31, 2026

Guides

Social Media Management Agency 2026: Cost €500-5,000/month

Agency social media management in 2026: IG/TikTok/LinkedIn packages, tiers €500-5,000/month, four components (strategy, content, community,...

March 26, 2026

Guides

Full-Service Agency vs Specialised Agencies: Pros and Cons [2026]

An honest comparison of full-service and specialised agencies: advantages, disadvantages, costs, and when to choose one over the other....

February 28, 2026

Guides

Privacy and Ethical Marketing: How to Generate Leads Without Violating GDPR [2026]

A guide to GDPR-compliant lead generation: consent, first-party data, ethical strategies and penalties. Best practices and data updated to...

February 27, 2026

Guides

Contractual Transparency in Digital Marketing: What to Ask Your Agency

What to ask your marketing agency: transparent contracts, clear KPIs, hidden costs to avoid. Complete checklist for SMEs.

February 26, 2026

Guides

Artistic-Cultural Event Cost 2026: from 3k to 200k EUR

Artistic-cultural event cost 2026: 3,000-200,000 EUR for exhibitions, festivals, concerts. Tables by type, Art Bonus/FUS funds, budget...

February 20, 2026

Guides

How to Choose an Event Agency in Milan: Criteria and Comparison

A complete guide to the criteria for choosing an event agency in Milan: budget, portfolio, specialisations, red flags, and key questions to...

February 20, 2026

Guides

Average Cost of Organising a Corporate Event in Italy [2026]

How much does it cost to organise a corporate event in Italy? Tables with cost breakdown for 50-500+ attendees, physical vs hybrid...

February 20, 2026

Guides

What Services Does an Events and PR Agency Offer: The Complete Guide

Discover all the services of an events and PR agency: event planning, media relations, logistics, digital. Complete guide with costs and...

February 20, 2026

Guides

How to Choose a Communication Agency: 10 Criteria [2026]

How to choose a communication agency: 10 objective criteria with weights, red flags, 2026 cost ranges and a 6-10 week RFP process for a...

February 17, 2026

Guides

Choosing a Marketing Agency in 2026: AI-Era Criteria That Matter

How choosing a marketing agency changes in 2026 with AI, GEO, automation: 8 AI-era criteria, AI-washing red flags, and the right questions...

February 17, 2026

Guides

How to Find and Evaluate Marketing Case Studies: A Complete 2026 Guide

Discover where to find reliable marketing case studies, how to assess their credibility, and which red flags to watch for. A guide with...

February 17, 2026

Guides

Differences Between B2B and B2C Marketing Agencies: A Complete Guide with Data and Comparisons [2026]

B2B vs B2C: discover the key differences between marketing agencies, budgets, channels, ROI, and strategies. Updated 2026 data and...

February 17, 2026

Guides

Pros and Cons of Specialized B2B Marketing Agencies in 2026: Complete Analysis

Discover the advantages, disadvantages, and 2026 data on specialized B2B marketing agencies. Complete guide with analysis, comparative...

February 17, 2026

Guides

B2C to B2B Transition: How to Adapt Your Company's Marketing [2026 Guide]

Complete guide for companies transitioning from B2C to B2B: strategies, budgets, channels, mistakes to avoid, and a step-by-step action...

February 17, 2026

Guides

The 10 Fatal Mistakes to Avoid When Choosing a Marketing Agency (With Data and Statistics)

Discover the 10 most common mistakes when choosing a marketing agency: data, statistics, and concrete solutions to avoid wasting budget and...

February 13, 2026

Guides

Which KPIs to Use to Measure Your Marketing Agency's Results: The Complete Guide

Discover the KPIs for evaluating a marketing agency: ROAS, CPA, LTV/CAC, conversion rate and 2025 benchmarks by industry. A guide with...

February 13, 2026

Guides

What Types of Marketing Agencies Are There? The Complete Map 2025-2026

Guide to 12+ types of marketing agencies: full-service, digital, performance, creative, PR, SEO, social media, and AI-first. Data and...

February 13, 2026

Guides

30+ Questions to Ask a Marketing Agency Before Hiring (Complete 2025 Checklist)

Discover the 30+ essential questions to ask a marketing agency before hiring: strategy, budget, results, team, and red flags to watch out...

February 13, 2026