Articles
PR
Digital PR: How Much They Cost, How They Work, and How to Choose the Right Agency
From press releases to digital PR for SEO. Real costs in Italy, what a serious service includes, and 6 criteria for choosing the right...
June 2, 2026
PR
Press Office vs PR: Real Differences, Costs, and Fit
Press office and PR are not synonyms: real differences, cost comparison ($1,500-$20,000/month), professional roles with salaries, and when...
February 20, 2026
PR
What a Press Office Does: Benefits, Costs and When to Activate One
Discover what a press office does, how much it costs, what benefits it delivers and when it makes sense to activate one. Complete guide...
February 20, 2026
PR
Crisis Communication: The Complete Checklist to Manage a Media Crisis
A step-by-step protocol for handling a communication crisis: from preparation to recovery, with data, templates, and actionable checklists.
February 17, 2026