Frequently Asked Questions

Migliore Agenzia is an independent online magazine dedicated to marketing, communications, PR, and event management in Italy. Our goal is to provide useful, concrete, data-driven information to entrepreneurs and professionals who need to make decisions about their marketing investments.

We are not an agency, we don't sell services, and we don't offer consulting. We are an editorial project that publishes guides, comparative analyses, checklists, and in-depth articles to help those seeking honest answers about how marketing really works.

Migliore Agenzia is a knowledge-sharing project by Deep Marketing, created to help businesses choose wisely who to trust with their marketing — avoiding hype-peddlers (“fuffaguru”), unrealistic promises, and the risks of uninformed decisions.

The daily work of research, writing, and fact-checking is carried out by an editorial team — researchers, journalists, and industry professionals — producing content following a rigorous, data-driven, verifiable method.

Migliore Agenzia is an editorial initiative by Deep Marketing, a marketing agency based in Verona. We state it openly: the project's publisher is also a player in the market it describes, which is a structural conflict of interest that we manage with full transparency.

That's why Deep Marketing is treated exactly like any other agency: included in the directory under the same objective criteria, with no privileged ranking and no ratings assigned by us (ratings come from third-party sources). The criteria and mitigation measures are described in detail on the directory methodology page.

Every article follows a structured editorial process:

• Research: contributors gather data from authoritative third-party sources — industry reports (Gartner, Forrester, McKinsey, Statista), platform benchmarks (Google, Meta, HubSpot), academic studies, and trade association data (IAB, UPA, FERPI).
• Writing: every claim is supported by data, statistics, or verifiable references. We don't publish personal opinions disguised as facts.
• Fact-checking: cited data is verified against the original source. Sources are always linked in the "Sources and References" section of each article.
• Updates: articles are periodically reviewed to ensure the data remains current.

Yes, and deliberately so. Behind the content is Deep Marketing's experience: over twenty years of hands-on marketing work, used to weigh concepts, contextualize data, and above all avoid the shining object syndrome — the tendency to chase the latest trend without verifying whether it actually works.

This perspective is not a random opinion: it's the filter of those who have seen dozens of hype cycles and can tell solid foundations from noise. That said, every claim remains anchored to verifiable data and sources — experience guides topic selection and depth of analysis, not the conclusions.

We rely exclusively on authoritative, neutral third-party sources:

• Industry reports: Gartner, Forrester, McKinsey, Deloitte, Nielsen, Statista, eMarketer, WARC
• Platforms: Google, Meta, LinkedIn, HubSpot (official data and benchmarks)
• Trade associations: UPA, ADCI, Assocom, FERPI, IAB Italia, WFA
• Press: Il Sole 24 Ore, Ad Age, Adweek, The Drum, Campaign, Marketing Dive
• Academic research: international universities and research centers

We never cite blogs or content from Italian marketing agencies that sell services, to avoid conflicts of interest and ensure neutrality.

Our content covers seven thematic areas, all related to choosing and evaluating marketing services:

• Guides: comprehensive guides on how to choose an agency, evaluate a portfolio, read a contract, compare quotes
• Marketing: digital and traditional marketing strategies — SEO, Google Ads, content, email, social — with cost data and benchmarks
• Communication: internal and external corporate communications, communication plans, crisis management
• PR: public relations, press offices, media relations — how they work and what they cost
• Events: corporate event planning, costs, suppliers, criteria for choosing an event agency
• How-To: practical, step-by-step guides with checklists and tools
• Lists: rankings, comparisons, top 10s — always based on data and transparent criteria

No. Migliore Agenzia has no advertising revenue, doesn't sell consulting, and has no commercial affiliations. It is an editorial project entirely supported by Deep Marketing as a contribution to the industry and to marketing culture.

We do not accept sponsored articles, paid placements, or commissioned reviews. This allows us to be completely free in our evaluations and recommendations.

Absolutely. You can reach us through the contact form at the bottom of this page or at the email address provided. We appreciate reports of errors, outdated data, or topics you'd like to see covered. Every suggestion is reviewed by our editorial team.

We maintain a solid and consistent editorial calendar to ensure continuity for our readers. Each article is a complex project: it requires in-depth research, source verification, comparative analysis, and revision — it's not content that can be produced in an hour.

Our goal is to provide the maximum amount of information and comparisons in every piece, because we believe marketing deserves serious content. This is our contribution to the industry and the market: spreading knowledge and marketing culture to help businesses make informed choices and avoid being taken advantage of.

Migliore Agenzia's directory is a listing of marketing, communications, PR and event agencies operating in Italy, designed to help businesses get oriented and choose wisely. It is built on public data and transparent criteria, with no paid placements. It currently covers Veneto (all 7 provinces) and is progressively expanding to other regions. Explore it from the agency directory page.

No. Inclusion follows objective, uniform criteria applied to every agency: industry activity with a verifiable online presence, an operating location, and a minimum public-verifiability threshold (at least 5 Google reviews). There is no application, and you cannot pay to be listed or to improve your position. Full details in the methodology.

Exclusively from public sources accessible to anyone: the Business Register (company name, VAT number, registered office), the agency's website (services, team), and third-party review platforms (Google, Clutch) for ratings and review counts. Ratings are reported as received from the source, with no editorial processing on our part. See data sources.

The project is national by design: the goal is to cover the country's main areas. We start from Veneto (7 provinces, hundreds of agencies) and are gradually extending to other regions. The absence of an agency or an area is not a negative judgment: it reflects the public data available at the time of collection.

Use the form on the correction and removal page, or write to info@deepmarketing.it. You can request rectification of your data or exercise your right to object/erasure (GDPR art. 21). We respond within 30 days.

The data controller is Deep Marketing. We process only already-public data, on the basis of legitimate interest (GDPR art. 6(1)(f)) to inform the market; we do not share it with third parties or use it for profiling. Full rights and details in the directory privacy notice.

Yes, and it is openly declared. Deep Marketing is the directory's publisher and is also an agency operating in the market: a structural conflict we manage transparently. It is included under the same criteria as every other agency, with no privileged position, and we assign no ratings ourselves (they come from third-party sources). Mitigation measures are described in the methodology.