Frequently Asked Questions

Migliore Agenzia is a personal project by Francesco Galvani, an entrepreneur and marketing professional with over 20 years of industry experience. It is not a Deep Marketing project nor affiliated with any company: it is an independent editorial initiative, born from the desire to create a resource free from conflicts of interest.

Francesco oversees the editorial direction and contributes his expertise, but the daily work of research, writing, and fact-checking is carried out by a team of contributors — researchers, journalists, and industry professionals — who produce content following a rigorous editorial methodology.

Francesco Galvani is also CEO of Deep Marketing, but Migliore Agenzia is a separate, independent personal project. This separation is intentional: we want readers to trust our content knowing that we are not promoting any specific agency.

Deep Marketing may be recommended in our articles only when it makes sense in the specific context and applying the same evidence-based criteria we use for any other company. There are no preferential treatments: the evaluation criteria are the same for everyone, transparent and based on market data.

Every article follows a structured editorial process:

• Research: contributors gather data from authoritative third-party sources — industry reports (Gartner, Forrester, McKinsey, Statista), platform benchmarks (Google, Meta, HubSpot), academic studies, and trade association data (IAB, UPA, FERPI).
• Writing: every claim is supported by data, statistics, or verifiable references. We don't publish personal opinions disguised as facts.
• Fact-checking: cited data is verified against the original source. Sources are always linked in the "Sources and References" section of each article.
• Updates: articles are periodically reviewed to ensure the data remains current.

Yes, and deliberately so. Francesco brings over 20 years of marketing experience, and his role is to weigh concepts, contextualize data, and above all avoid the shining object syndrome — the tendency, typical of similar editorial projects, to chase the latest trend without verifying whether it actually works.

His perspective is not a random opinion: it's the filter of someone who has seen dozens of hype cycles in marketing and can distinguish what has solid foundations from what is noise. That said, every claim remains anchored to verifiable data and sources — experience guides topic selection and depth of analysis, not the conclusions.

We rely exclusively on authoritative, neutral third-party sources:

• Industry reports: Gartner, Forrester, McKinsey, Deloitte, Nielsen, Statista, eMarketer, WARC
• Platforms: Google, Meta, LinkedIn, HubSpot (official data and benchmarks)
• Trade associations: UPA, ADCI, Assocom, FERPI, IAB Italia, WFA
• Press: Il Sole 24 Ore, Ad Age, Adweek, The Drum, Campaign, Marketing Dive
• Academic research: international universities and research centers

We never cite blogs or content from Italian marketing agencies that sell services, to avoid conflicts of interest and ensure neutrality.

Our content covers seven thematic areas, all related to choosing and evaluating marketing services:

• Guides: comprehensive guides on how to choose an agency, evaluate a portfolio, read a contract, compare quotes
• Marketing: digital and traditional marketing strategies — SEO, Google Ads, content, email, social — with cost data and benchmarks
• Communication: internal and external corporate communications, communication plans, crisis management
• PR: public relations, press offices, media relations — how they work and what they cost
• Events: corporate event planning, costs, suppliers, criteria for choosing an event agency
• How-To: practical, step-by-step guides with checklists and tools
• Lists: rankings, comparisons, top 10s — always based on data and transparent criteria

No. Migliore Agenzia has no advertising revenue, doesn't sell consulting, and has no commercial affiliations. It is an editorial project entirely supported by Francesco Galvani as a contribution to the industry.

We do not accept sponsored articles, paid placements, or commissioned reviews. This allows us to be completely free in our evaluations and recommendations.

Absolutely. You can reach us through the contact form at the bottom of this page or at the email address provided. We appreciate reports of errors, outdated data, or topics you'd like to see covered. Every suggestion is reviewed by our editorial team.

We maintain a solid and consistent editorial calendar to ensure continuity for our readers. Each article is a complex project: it requires in-depth research, source verification, comparative analysis, and revision — it's not content that can be produced in an hour.

Our goal is to provide the maximum amount of information and comparisons in every piece, because we believe marketing deserves serious content. This is our contribution to the industry and the market: spreading knowledge and marketing culture to help businesses make informed choices and avoid being taken advantage of.